BRAND IDENTITY
COLOR: #DF1E38, #EC8A28, #E8E843, #30A568, #2563AA, #8E5C95, #020808, #5F3B19, #78D1E9, #F5ADC. These brand colors represent the all-inclusive LGBTQ+ rainbow. They are bright and distinguishable from one another. The variety of colors creates a fun, playful look but since those colors represent so much more, it also gives the audience a clue as to what D.R.O.P. is about right off the bat.
LOGO: Circular, includes all the colors in the inclusive rainbow, simple/minimalistic. The simplicity of the logos is important because the logos aren’t supposed to take away from the content of the website or other social media. Its busiest part is the circular rainbow border. Scroll down to see these visuals.
FORM: The circular shape of the logo makes it easy to use the logo for visuals and also profile pictures on social media. Its shape also creates a sense of ease, whereas if the logo was rectangular or square it would create more of an assertiveness and harshness.
FONT: ARIAL BLACK
This font calls for attention on whatever is written in it. It is bold, strong, and minimalistic. Easy to read. It stands out from other fonts on the page. It looks important.
VALUES & GOALS:
- Company and the market: Educate and accept
- Key “business” goals: Spread awareness about LGBTQ+ matters in and around Sorrento. Create a safe space for members and allies
- Customers: LGBTQ+ members. And allies! People of color, people with disabilities. Anyone searching for a space they can be accepted in and learn something new
- Personality and message it wants to communicate: Everyone should feel safe and accepted in their home. Fun but educational. Colorful but professional.
New variations of the organization's logo for circular social media profile pictures. Made with Illustrator.
Blank graphics created for the D.R.O.P. Instagram stories. Made with all variations of the organization's color palette using Illustrator.
One of the biggest projects Gabriella worked on with D.R.O.P. this semester was the creation of their podcast, D.R.O.P.CAST. She created two Spotify logo options with white borders using Illustrator.
D.R.O.P. Sorrento is an LGBTQ+ association dedicated to spreading awareness of Italian discrimination and much-needed equality. It serves as a safe space for members of the LGBTQ+ community and allies. It is based in Sorrento, Italy, and Gabriella had the amazing honor of being able to work with them from January to April 2022 in a communications internship.
Gabriella worked on several projects throughout the semester. She created new logos, blank and filled content for social media, and a new website that users can visit here. She also planned a 21-day social media campaign for the launch of their new podcast, D.R.O.P.CAST, which listeners can now find on Spotify!
