the dating app to meet your person with your people.
there is a barrier that exists between 20-somethings and new cities: it's hard to meet people in real life, but groupies makes it easy. on the groupies app, Friend groups match with other friend groups, make plans, and get great deals through The app's partnerships with local businesses.
and if you think someone from the other friend group is cute, the rest is up to you...
groupies' branding consists of earthy tones to appeal to gen z, its primary audience. the venn diagram is utilized throughout the app and marketing strategies as a visual symbol of groupies bringing two worlds together to meet in the middle.
THE PROCESS
